“Assure” vs. “Ensure”: What’s the Difference?

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The difference between “assure” and “ensure”

  • "Ensure" refers to taking necessary actions to make sure that a desired outcome is achieved, while "assure" refers to providing a certain level of confidence or guarantee to someone.
  • "Ensure" focuses on actions taken to prevent failure or risks, whereas "assure" focuses on making individuals feel secure in the knowledge that something will or has happened.
  • While the meaning of both words overlap in some ways, "ensure" is more commonly used in the context of making certain that a specific event or situation occurs, whereas "assure" is often associated with creating confidence or a sense of security.
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What is the definition of “assure” and “ensure”?

  • To give confidence to someone by making a promise or guarantee.
  • To declare something confidently to remove any doubts or fears.
  • To make certain or secure.
  • To make sure that something will definitely happen or be the case.
  • To protect against any potential harm or risk.
  • To guarantee the fulfillment of a particular condition or requirement.

Which is the more popular variant on the Internet?

“Ensure” is the more popular variant on the web.
357,000,000 results on the web
  1. I assure you that your package will be delivered on time.
  2. She assured me that she would be there for the meeting.
  3. The doctor assured us that the surgery was successful.
More popular
3,280,000,000 results on the web
  1. We must ensure that all safety measures are taken before starting the experiment.
  2. The company uses high-quality materials to ensure the durability of their products.
  3. The manager ensured that all the files were properly organized.
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